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ISET — International School of Event Tourism
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Research & Insights

Knowledge Hub

The intellectual core of ISET. Access primary research, market intelligence, and scoring methodologies produced in collaboration with the EventZR Intelligence platform.

Featured Publications

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The Event Portfolio Matrix: Optimizing Yield in Secondary Markets
Research Paper—March 2026

The Event Portfolio Matrix: Optimizing Yield in Secondary Markets

An analysis of 400 tier-2 cities reveals that shifting from mega-event acquisition to micro-portfolio density yields a 34% higher sustained economic impact over a 5-year horizon.

By Dr. Sarah ChenRead →
Deconstructing the ZAR Framework
Methodology—February 2026

Deconstructing the ZAR Framework

How the Zenith, Apex, and Radius multi-agent LLM consensus model evaluates destination readiness without human bias.

By Elena RostovaRead →
Market Intelligence—January 2026

Cultural Capital Index: 2026 Report

The annual ranking of the world's top 50 cities for authentic cultural event integration. Why Riyadh and Seoul are outperforming established European hubs.

By EventZR IntelligenceRead →

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Scoring Systems

Deep dives into our 7 proprietary evaluation metrics.

Market Intelligence

Data-driven reports from 228 active event tourism markets.

Academic Papers

Peer-reviewed research from ISET faculty and partners.

Curriculum Foundation

The ISET Textbook Series

The 14-book ISET textbook series forms the intellectual foundation of all ISET programmes — including the 20 self-paced T9 Online Professional Courses. Each textbook delivers consulting-grade frameworks, real-world case studies, and intelligence-led methodologies across every event tourism discipline.

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Dr. Alistair Webb
Academic Perspective
“ISET's curriculum bridges the gap between academic theory and real-world consulting execution.”
Dr. Alistair Webb
Professor of Tourism Economics

Immersive Academic Experience

A glimpse into the intelligence-led ecosystem powering ISET programmes globally.

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The Global Advantage

Connected Across 228 Markets

ISET's intelligence infrastructure connects partner universities to real-time data from over 90,000 global events, creating an unparalleled research environment.

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