Tier 6
Masters Degree
A full masters degree combining advanced taught modules with original research. Twelve months of intensive study, weekly live seminars, two immersion weeks, and a dissertation that contributes new knowledge to the field of event tourism intelligence. All 7 ISET Pillars apply.
Key Facts
| Qualification | MSc or MA in Event Tourism Intelligence (awarded by partner university) |
| EQF Level | 7 (UK FHEQ Level 7) |
| ECTS Credits | 90 |
| UK Credits | 180 (6 taught modules × 20 + 60-credit dissertation) |
| Duration | 12 months (1 year) |
| Delivery Mode | Blended — weekly LIVE online seminars + 2 immersion weeks + optional campus attendance |
| Contact Hours | 288 hrs taught + 612 hrs guided study + 900 hrs dissertation = 1,800 total |
| Assessment | Coursework + 2-hour proctored written examination + viva voce (dissertation) |
| AI Role | AI as Research Instrument & Strategic Analyst |
| Start Date | January 2027 |
Programme Structure
- Advanced Tourism Analytics & Intelligence Systems (10 ECTS / 20 UK credits)
- Strategic Destination Management & Policy (10 ECTS / 20 UK credits)
- Event Portfolio Optimisation & Economic Impact (10 ECTS / 20 UK credits)
- AI-Driven Market Intelligence & Predictive Modelling (10 ECTS / 20 UK credits)
- Research Methods & Evidence Synthesis (10 ECTS / 20 UK credits)
- Global Residency & Applied Practice (10 ECTS / 20 UK credits) — includes 2 immersion weeks
- Independent research dissertation (15,000–20,000 words) — 30 ECTS / 60 UK credits
- Original contribution using real industry data and intelligence platforms
- Supervised by academic faculty + industry mentor
- Viva voce defence before academic and industry panel
- Formal 2-hour proctored written examination
Learning Outcomes
- Conduct original research advancing the field of event tourism intelligence
- Design and evaluate complex event portfolio strategies at national and international scale
- Synthesise quantitative and qualitative evidence into consulting-grade advisory output
- Demonstrate mastery of AI tools for intelligence, analysis, and reporting
- Lead multi-stakeholder advisory engagements across public and private sectors
- Progress into doctoral research (PhD/DBA) or senior advisory roles
Career Outcomes
Masters graduates are equipped for senior roles across the event tourism ecosystem:
- Senior Event Tourism Analyst (consultancies, research firms, intelligence platforms)
- Tourism Director (national tourism organisations, convention bureaux, destination management)
- Consultancy Partner or Associate Director (advisory firms, Big Four tourism practice)
- Head of Strategy (event groups, venue operators, tourism conglomerates)
- Research Lead or Academic (universities, think tanks, policy institutes)
- Chief Intelligence Officer (event technology and data companies)
Entry Requirements
- Bachelor's degree (minimum 2:1 / 60% / 3.0 GPA) plus 2 years relevant experience
- OR: ISET T5 PG Diploma with Merit or above — direct progression
- OR: ISET T2 Certificate with Distinction plus 3 years relevant experience
- English language: IELTS 6.5 overall (no component below 6.0) or equivalent
- Research proposal outline (500 words)
- Two academic or professional references
Advance Your Expertise
Applications are submitted to your chosen ISET partner university. PG Diploma (T5) graduates receive direct progression. Fees are set by the delivering institution.