T6
Masters Degree
A full masters degree combining advanced taught modules with original research. Twelve months of intensive study, a global residency, and a dissertation that contributes new knowledge to the field of event tourism intelligence.
Key Facts
| Tier | T6 Masters |
| Qualification | MSc or MA in Event Tourism Intelligence (awarded by partner university) |
| EQF Level | 7 |
| ECTS Credits | 90 (60 taught + 30 dissertation) |
| Duration | 12 months full-time (24 months part-time available) |
| Delivery Mode | Blended: online modules + residency weeks + supervised dissertation |
| Fees | Set by your partner university |
| Start Date | January 2027 |
Programme Structure
Phase 1: Taught Modules (Months 1–6)
60 ECTS- Advanced Tourism Analytics & Intelligence Systems
- Strategic Destination Management & Policy
- Event Portfolio Optimisation & Economic Impact
- AI-Driven Market Intelligence & Predictive Modelling
- Research Methods & Evidence Synthesis
- Global Residency Module (1 week immersion)
Phase 2: Dissertation (Months 7–12)
30 ECTS- Independent research dissertation (15,000–20,000 words)
- Original contribution using real industry data and intelligence platforms
- Supervised by academic faculty + industry mentor
- Defence before academic and industry panel
Learning Outcomes
- Conduct original research advancing the field of event tourism intelligence
- Design and evaluate complex event portfolio strategies at national and international scale
- Synthesise quantitative and qualitative evidence into consulting-grade advisory output
- Demonstrate mastery of AI tools for intelligence, analysis, and reporting
- Lead multi-stakeholder advisory engagements across public and private sectors
- Progress into doctoral research (PhD/DBA) or senior advisory roles
Career Outcomes
Masters graduates are equipped for senior roles across the event tourism ecosystem:
- Senior Event Tourism Analyst (consultancies, research firms, intelligence platforms)
- Tourism Director (national tourism organisations, convention bureaux, destination management)
- Consultancy Partner or Associate Director (advisory firms, Big Four tourism practice)
- Head of Strategy (event groups, venue operators, tourism conglomerates)
- Research Lead or Academic (universities, think tanks, policy institutes)
- Chief Intelligence Officer (event technology and data companies)
Entry Requirements
- ISET PG Diploma (T5) — graduates progress directly
- Or: an undergraduate degree (2:1 or equivalent) plus 3+ years relevant experience
- English language proficiency (IELTS 6.5 or equivalent) where applicable
- Research proposal outline (500 words)
- Two academic or professional references
How to Apply
Applications are submitted to your chosen ISET partner university. PG Diploma (T5) graduates receive direct progression. Fees are set by the delivering institution. T4 Micro-Credential and T5 credits transfer fully.
Advance Your Expertise
Register your interest in the Masters programme and we will connect you with partner universities offering the MSc/MA in Event Tourism Intelligence.