EventZR Intelligence
ISET is powered by EventZR Intelligence — the world’s most comprehensive event tourism data and AI platform. 25 years of industry experience distilled into scoring systems, rankings, and tools that now serve as the intelligence backbone of every ISET programme.
The Intelligence Engine Behind ISET
EventZR Intelligence is an AI-powered event tourism platform that tracks, scores, and analyses events, destinations, venues, brands, and artists across 228 global markets. It operates six consulting practices (Atlas, Canvas, Nexus, Portico, Spotlight, Voyage) and maintains seven proprietary scoring systems that together form the most detailed intelligence layer available for the event tourism sector.
For ISET, EventZR Intelligence serves as the data and technology substrate. Everything students interact with — live scoring data, AI-generated reports, market intelligence tools, industry benchmarks — flows from this platform. No other educational institution has access to comparable intelligence infrastructure for event tourism.
Not a university pretending to do tech — a tech company designing education.
Enterprise-Grade Platform
EventZR Intelligence is not a dashboard bolted onto a spreadsheet. It is a full-scale enterprise platform — 62 microservices, 175+ reusable packages, and a proprietary AI orchestration layer that powers every scoring system, research output, and student tool.
Purpose-built backend services on AWS Lambda and ECS Fargate
Reusable infrastructure modules on private registry
Web portals and mobile applications serving distinct audiences
Multi-provider orchestration with automatic failover
ZAR — Zero-shot Adaptive Response
EventZR’s proprietary ensemble AI system combines three specialised models working in parallel — a Planner, a Doer, and a Stylist — to produce consensus-driven intelligence outputs. ZAR powers ISET’s automated report generation, natural language querying of scoring systems, and real-time market analysis tools available to students and partner universities.
25 Years of Industry Expertise
Platform Capabilities
The EventZR Intelligence platform provides the technology and data infrastructure that makes ISET programmes unlike anything else in higher education.
90,000+ Events Tracked
Comprehensive database spanning music festivals, sporting events, conferences, cultural celebrations, exhibitions, and corporate events across every continent.
228 Markets Scored
Every country assessed annually against our scoring frameworks, producing rankings, trend analyses, and comparative intelligence.
AI Infrastructure
Enterprise-grade artificial intelligence platform including ZAR (Zero-shot Adaptive Response) ensemble AI, natural language querying, automated report generation, and real-time market analysis.
Real-Time Data
Live feeds updating scoring systems continuously as events are announced, staged, and evaluated. Students work with current data, not historical snapshots.
6 Consulting Practices
Atlas (destinations), Canvas (rankings), Nexus (sponsorship), Portico (venues), Spotlight (artists), and Voyage (travel advisory) — each generating research that feeds curriculum.
Global Network
Relationships with destinations, brands, venues, artists, and event organisations worldwide. Industry access built over 25 years of active practice.
Seven Proprietary Scoring Systems
These scoring systems are not marketing claims. They are methodologically rigorous, continuously updated indices that produce primary research outputs. ISET students learn to use, interpret, and contribute to them.
Event Readiness Score
Measures a destination's capacity to host events across infrastructure, policy, safety, connectivity, and economic factors. Used by ISET students to audit destinations.
Event Venue Score
Evaluates venues on capacity, accessibility, technical capability, sustainability credentials, and commercial viability. Embedded in experience production modules.
Event Brand Score
Quantifies brand-event alignment, sponsorship effectiveness, and partnership value. Central to sponsorship intelligence curriculum.
Event Competitiveness Score
Ranks events within their category by audience reach, economic contribution, media value, and innovation. Used for portfolio strategy teaching.
Event Artist Score
Measures performer market value, audience drawing power, brand alignment, and booking complexity. Applied in talent management modules.
Global Event Tourism Index
Composite index combining infrastructure, tourism intensity, and hospitality readiness across 228 markets. The headline research output used across all programmes.
Event Permissions Index
Catalogues regulatory requirements, licensing processes, and policy environments for event delivery across 228 countries. Supports policy and governance modules.
Founding Team
Gaurav Garg
Founder & CEO, EventZR Intelligence
25 years in event tourism spanning production, consulting, destination strategy, and technology. Built EventZR Intelligence from the ground up — from early-career event production to enterprise-scale AI platform development. Postgraduate-qualified in events management from Leeds Metropolitan University. ISET is the institutional expression of a career-long conviction that event tourism deserves dedicated educational infrastructure.
The broader EventZR team includes AI engineers, data scientists, event tourism consultants, and education specialists working across curriculum design, platform development, and partner engagement.
Explore What This Intelligence Enables
See how EventZR Intelligence translates into curriculum design, AI-powered teaching tools, and programmes unlike anything else in higher education.