Scoring Systems
Seven proprietary intelligence systems that quantify every dimension of event tourism. Developed over 25 years, these systems are the evidence base for ISET curricula and the analytical tools students learn to apply professionally.
The Seven Systems at a Glance
| Code | System | Type | Measures |
|---|---|---|---|
| GETI | Global Event Tourism Index | Composite | Overall destination event tourism competitiveness |
| ERS | Event Ranking Score | Destination | Destination infrastructure, policy environment, and hosting capability |
| ECS | Event Competitiveness Score | Event | Individual event quality, international draw, and recurrence value |
| EBS | Event Brand Score | Sponsorship | Brand-event alignment quality and sponsorship portfolio intelligence |
| EAS | Event Artist Score | Talent | Artist and performer market value, touring patterns, and audience economics |
| EVS | Event Venue Score | Venue | Venue quality, technical capability, and market positioning |
| EIS | Event Impact Score | Economic | Economic, social, and environmental impact of events and event portfolios |
Each System Explained
Each scoring system has its own methodology, data sources, and application context. Below is a summary of what each measures, how it works, and how students engage with it.
Global Event Tourism Index
What It Measures
Overall destination event tourism competitiveness
Methodology
Three-layer composite index combining Event Infrastructure Index (30%), core GETI indicators (50%), and Global Hospitality Readiness Index (20%). 73 weighted subcategories assessed across 228 markets.
How Students Use It
Students use GETI as the primary benchmarking tool in destination strategy modules. Capstone projects require GETI-based comparative analysis to support recommendations.
Event Ranking Score
What It Measures
Destination infrastructure, policy environment, and hosting capability
Methodology
Multi-factor assessment of transport connectivity, venue capacity, government event policy, safety indices, accommodation stock, and historical hosting track record.
How Students Use It
Used in destination audit modules to evaluate hosting readiness. Students score real destinations and identify infrastructure gaps against global benchmarks.
Event Competitiveness Score
What It Measures
Individual event quality, international draw, and recurrence value
Methodology
Evaluates individual events on: international visitor percentage, media reach, recurrence track record, economic multiplier, cultural significance, and innovation factor.
How Students Use It
Applied in event portfolio analysis. Students rank events within destination portfolios to identify which generate highest return on public investment.
Event Brand Score
What It Measures
Brand-event alignment quality and sponsorship portfolio intelligence
Methodology
Assesses brand category alignment, activation quality, audience match, renewal rates, and comparative sponsorship value across event types and markets.
How Students Use It
Core to sponsorship strategy modules. Students analyse brand portfolios and produce sponsorship valuation reports using EBS methodology.
Event Artist Score
What It Measures
Artist and performer market value, touring patterns, and audience economics
Methodology
Tracks artist booking fees, audience draw ratios, geographic touring patterns, genre economics, and event type affinity across global markets.
How Students Use It
Used in entertainment economics and talent management modules. Students model artist booking strategies and evaluate programming mix decisions.
Event Venue Score
What It Measures
Venue quality, technical capability, and market positioning
Methodology
Assesses capacity, technical specifications, accessibility, sustainability credentials, multi-event versatility, and geographic market positioning.
How Students Use It
Applied in venue management and event operations modules. Students evaluate venue portfolios and produce technical readiness assessments.
Event Impact Score
What It Measures
Economic, social, and environmental impact of events and event portfolios
Methodology
Quantifies direct economic contribution, indirect multiplier effects, employment generation, social cohesion indicators, and environmental footprint per event or portfolio.
How Students Use It
Central to impact assessment and policy advisory modules. Students produce impact reports that mirror real convention bureau and government advisory outputs.