Executive MBA in Event Tourism Leadership
A consortium degree triple-awarded by 3 universities with ISET recognition. Designed for senior leaders with 8–15 years of experience who shape the future of event tourism — combining strategic leadership, commercial mastery, and global perspective without stepping away from their organisations.
Key Facts
| Tier | T7 Executive MBA |
| Qualification | MBA in Event Tourism Leadership — Consortium Degree (Triple-Awarded by 3 Universities + ISET Recognition) |
| EQF Level | 7+ / UK FHEQ Level 7 |
| ECTS Credits | 105 |
| UK CATS | 210 |
| US Credits | 52.5 |
| Duration | 18–24 months |
| Delivery Mode | MBA Core Foundation (12 weeks online) + 3 Specialist Modules (8 weeks each) + 3 Intensive Residencies (10 days each) + Industry Consulting Project (16 weeks) |
| Cohort Size | 25–35 per intake |
| Assessment Split | 40% Individual / 60% Team |
| AI Integration | 65% of assessments |
| Fees | Set by your partner university |
| Start Date | January 2027 |
Programme Modules
Global Tourism Economics & Market Dynamics
Macro-economics of event tourism: GDP contribution, multiplier effects, fiscal policy, investment appraisal, and global market forces.
Leadership & Governance
Executive decision-making, governance models, multi-stakeholder management, and organisational transformation in the event economy.
Digital Transformation & AI Strategy
Leading AI adoption in event organisations: platform strategy, data governance, technology investment, and intelligent automation.
Venture Strategy & Entrepreneurship
Launching and scaling event tourism ventures: business model design, funding, market entry, and growth strategy.
Event Portfolio Management & Investment
Multi-stream revenue design, portfolio construction, sponsorship architecture, media rights, and data monetisation at enterprise scale.
Public Policy & Destination Governance
Shaping national event tourism strategy: policy design, bidding frameworks, legacy planning, and government advisory.
Global Residencies (3 immersive weeks)
Three residency weeks across different global event capitals. Exposure to diverse markets and senior leadership contexts.
Capstone Business Project
A substantial consulting engagement with a C-suite sponsor, producing board-level strategic recommendations and investment cases.
Learning Outcomes
- Lead complex organisations within the global event tourism economy
- Design and execute enterprise-level event tourism strategy
- Make investment, acquisition, and partnership decisions with quantitative rigour
- Navigate multi-government, multi-stakeholder governance environments
- Drive digital and AI transformation within event organisations
- Build and scale event tourism ventures from concept to profitability
Triple Graduate Outcome
Executive MBA graduates are positioned for three distinct leadership trajectories:
- C-suite executives (CEO, CSO, CMO of event groups, venue operators, destination management companies)
- Institutional founders (event tourism ventures, advisory firms, investment vehicles)
- Board-level advisors (non-executive directors, tourism board members, government advisory panels)
- Government Tourism Strategist (national ministries, economic development agencies)
- Managing Partner (event tourism consultancy, advisory firms)
- Chief Strategy Officer (global event brands, convention centres, hospitality groups)
Entry Requirements
- Bachelor's degree (any discipline) + 8–15 years senior experience
- English language proficiency at C1 level (IELTS 7.0 or equivalent)
- Portfolio interview demonstrating strategic leadership capability
- GMAT waiver available for candidates with 12+ years of experience
- Minimum 3 years post-degree experience (AMBA requirement)
- Two senior professional references (C-suite, board, or ministerial level preferred)
How to Apply
Applications are submitted to your chosen ISET partner university. The admissions process typically includes a personal interview. Fees are set by the delivering institution. Corporate sponsorship and employer funding arrangements are common.
Lead the Industry
Register your interest in the Executive MBA and we will connect you with partner universities delivering this programme globally.