Executive MBA in Event Tourism Strategy
For senior leaders who shape the future of event tourism. An executive-format MBA combining strategic leadership, commercial mastery, and global perspective — designed for professionals who cannot step away from their organisations.
Key Facts
| Tier | T7 Executive MBA |
| Qualification | MBA in Event Tourism Strategy (awarded by partner university) |
| EQF Level | 7 |
| ECTS Credits | 90–120 (varies by partner university) |
| Duration | 18–24 months (part-time, executive format) |
| Delivery Mode | Part-time executive: online modules + 3 global residency weeks |
| Fees | Set by your partner university |
| Start Date | January 2027 |
Programme Modules
Global Tourism Economics & Market Dynamics
Macro-economics of event tourism: GDP contribution, multiplier effects, fiscal policy, investment appraisal, and global market forces.
Leadership & Governance
Executive decision-making, governance models, multi-stakeholder management, and organisational transformation in the event economy.
Digital Transformation & AI Strategy
Leading AI adoption in event organisations: platform strategy, data governance, technology investment, and intelligent automation.
Venture Strategy & Entrepreneurship
Launching and scaling event tourism ventures: business model design, funding, market entry, and growth strategy.
Event Portfolio Management & Investment
Multi-stream revenue design, portfolio construction, sponsorship architecture, media rights, and data monetisation at enterprise scale.
Public Policy & Destination Governance
Shaping national event tourism strategy: policy design, bidding frameworks, legacy planning, and government advisory.
Global Residencies (3 immersive weeks)
Three residency weeks across different global event capitals. Exposure to diverse markets and senior leadership contexts.
Capstone Business Project
A substantial consulting engagement with a C-suite sponsor, producing board-level strategic recommendations and investment cases.
Learning Outcomes
- Lead complex organisations within the global event tourism economy
- Design and execute enterprise-level event tourism strategy
- Make investment, acquisition, and partnership decisions with quantitative rigour
- Navigate multi-government, multi-stakeholder governance environments
- Drive digital and AI transformation within event organisations
- Build and scale event tourism ventures from concept to profitability
Career Outcomes
Executive MBA graduates are positioned for the highest levels of leadership:
- Chief Executive Officer (event groups, venue operators, destination management companies)
- Board Advisor or Non-Executive Director (tourism organisations, event conglomerates)
- Government Tourism Strategist (national ministries, economic development agencies)
- Managing Partner (event tourism consultancy, advisory firms)
- Chief Strategy Officer (global event brands, convention centres, hospitality groups)
- Entrepreneur & Founder (event tourism ventures, investment vehicles, platform companies)
Entry Requirements
- A masters degree (any discipline) OR minimum 8 years in senior leadership roles
- Demonstrated strategic responsibility (P&L ownership, board-level advisory, or government policy)
- Evidence of organisational leadership (team management, transformation, or venture creation)
- A personal statement articulating strategic ambition within event tourism
- Two senior professional references (C-suite, board, or ministerial level preferred)
- English language proficiency (IELTS 7.0 or equivalent) where applicable
How to Apply
Applications are submitted to your chosen ISET partner university. The admissions process typically includes a personal interview. Fees are set by the delivering institution. Corporate sponsorship and employer funding arrangements are common.
Lead the Industry
Register your interest in the Executive MBA and we will connect you with partner universities delivering this programme globally.