Insights
Data-driven commentary on the event tourism economy. Market trends, career intelligence, and strategic perspectives for practitioners, academics, and aspiring professionals.
Upcoming Articles
The following articles are in preparation. Publication will begin in Q3 2026 as part of ISET’s content programme.
Why Event Tourism Needs Its Own Analytics: Lessons from Adjacent Sectors
Aviation has IATA. Hospitality has STR Global. Sport has Opta. Event tourism has nothing equivalent. Why the gap persists and what is needed to close it.
Coming Q3–Q4 2026The Five Career Pathways in Event Tourism Advisory
From destination strategy to sponsorship intelligence, event tourism advisory offers career paths that most graduates have never heard of. A mapping of the landscape.
Coming Q3–Q4 2026Measuring What Matters: Beyond Visitor Numbers
Why headline visitor counts are a poor proxy for event tourism success, and what metrics destinations should be tracking instead.
Coming Q3–Q4 2026The Postgraduate Gap: Why Event Tourism Has No Dedicated Programmes
An analysis of how events ended up subordinated to hospitality and marketing curricula, and why a dedicated discipline is overdue.
Coming Q3–Q4 2026From Spreadsheets to Scoring Systems: The Evolution of Event Intelligence
How event tourism data has evolved from manual tracking to AI-enhanced scoring systems, and what this means for practitioners.
Coming Q3–Q4 2026What Employers Actually Want: Skills Audit Across Event Tourism Roles
A skills-gap analysis based on industry engagement: what event tourism employers need versus what current graduates can deliver.
Coming Q3–Q4 2026Be Notified When We Publish
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