Five-Tier Faculty Model
ISET programmes are not delivered by a single type of teacher. Our five-tier model combines academic rigour, industry currency, peer collaboration, and AI-enhanced personalisation into a coherent faculty ecosystem.
Faculty Allocation by Tier
Each Tier Explained
International ISET Faculty
30% of deliverySenior academics and practitioners appointed directly by ISET. Deliver core modules, set intellectual standards, and ensure programme coherence across the global network.
- Minimum 10 years in event tourism at strategic level
- Published research or equivalent industry thought leadership
- Experience of postgraduate teaching or executive education
- Commitment to practitioner-scholar identity (active in both worlds)
Core module delivery, curriculum design input, cross-partner consistency.
Partner Local Faculty
25% of deliveryAcademics employed by partner universities who deliver localised content. They contextualise global frameworks for their specific market, regulatory environment, and cultural context.
- Appointed by partner university under their own HR governance
- Subject expertise aligned with programme learning outcomes
- Briefed on ISET curriculum philosophy and pedagogic approach
- Supported with teaching materials, data access, and AI tools
Localised delivery, market-specific case studies, student pastoral care.
Industry Guest Faculty
20% of deliveryActive industry professionals who deliver masterclasses, case studies, and live briefs. They bring current practice into the classroom and ensure programmes remain grounded in reality.
- Currently active in a senior role within event tourism
- Able to share real data, real challenges, and real outcomes
- Comfortable in educational settings (coaching provided)
- Available for minimum 2 sessions per academic term
Live industry briefs, masterclasses, mentorship, placement hosting.
Peer Faculty
15% of deliveryStructured peer-to-peer learning where students teach each other. Built on research showing that explaining concepts deepens understanding. Facilitated, assessed, and quality-assured.
- All students participate as both learner and teacher
- Facilitated by Tier 1 or Tier 2 faculty
- Structured rubrics for peer assessment
- Quality-assured through moderation of peer-led sessions
Collaborative learning, presentation skills, critical analysis development.
AI-Tutored Sessions
10% of deliveryAI-powered personalised learning for data literacy, tool proficiency, and revision. Supplements human teaching; never replaces it. Students interact with ISET AI tools to develop technical competencies.
- Designed by Tier 1 faculty with AI team support
- Clear learning outcomes mapped to programme framework
- Human oversight and escalation pathways
- Student progress tracked and reported to personal tutor
Data literacy, AI tool proficiency, personalised revision, technical skills.
Why Five Tiers, Not One
Traditional universities rely almost exclusively on permanent academic staff. This model works well for established disciplines but is insufficient for event tourism, where industry moves faster than academic publishing cycles.
Our five-tier model ensures students learn from those who have done the work (industry), those who have studied the work (academia), those who are doing the work now (guests), their own peers (collaborative learning), and AI systems trained on live data (technical proficiency). No single tier could achieve this alone.
The best education in a practice-based discipline comes from the intersection of scholarship and industry — not from either in isolation.
Interested in teaching with ISET? We welcome expressions of interest from practitioner-scholars with deep event tourism expertise.