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ISET — International School of Event Tourism
A headline artist performing on stage at a major international festival
T9 Online Course

Artist Management & the Talent Economy

Master the $200B+ live entertainment economy. From festival headline slots to corporate keynotes, comedy circuits to cultural showcases — learn the complete business of booking, managing, and advancing live talent across all event types.

Key Facts

Course CodeT9-C18
DurationSelf-paced (~20 total learning hours)
Video Lessons100
Modules10
FormatVideo + Case Studies + Interactive Exercises
CertificateISET Professional Certificate
LevelEQF 4–5 (Proficiency L1–L2)
CPD Hours20 CPD hours (CPD Certification Service, UK)
EntryOpen access — no formal prerequisites
AI IntegrationZAR AI for talent discovery, demand prediction, dynamic fee modelling, and audience analytics

Course Overview

The global live entertainment economy exceeds $200 billion annually — and at its centre sits the talent. Artists, speakers, performers, athletes, comedians, DJs, and cultural acts who command fees from $500 to $5 million per appearance. Someone books them, manages them, advances their logistics, negotiates their contracts, and protects their careers.

This course teaches the complete business of live talent — not just the music industry, but the FULL performance economy across all event types. Whether you want to be a booking agent, work with talent as a festival programmer, or understand the talent economy as an event producer.

Programme Modules

1The Live Talent Ecosystem — Roles, Revenue and Power Dynamics
2Leadership, Change and the Evolution of Talent Management
3Financial Management — Fees, Deals and Artist Economics
4Sponsorship, Brand Partnerships and Revenue Diversification
5Marketing, Media and Artist Publicity
6Contract Law, Negotiation and Legal Frameworks
7International Touring and Cross-Border Logistics
8Festival Programming and Lineup Curation Strategy
9Global Talent Markets and Cultural Intelligence
10Capstone — Comprehensive Talent Strategy Document

What You Will Learn

  • Navigate the complete talent ecosystem including agents, managers, promoters, producers, venues, and festivals with understanding of each role's economics
  • Execute professional rider management covering technical riders, hospitality riders, security protocols, and advance logistics
  • Negotiate talent contracts including fee structures, commission models, radius clauses, exclusivity, and cancellation terms
  • Build and curate festival lineups using strategic programming methodology with genre balance and headliner economics
  • Leverage AI tools for talent discovery, audience analytics, demand prediction, and dynamic fee modelling
  • Navigate global talent markets understanding booking practices across Bollywood, K-pop, Afrobeats, Latin, and Western circuits

Begin Your Journey

Enrol today and gain professional expertise in the business of live talent — from contract negotiation to global touring logistics.

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