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Industry

Work-Based Learning

Work-Based Learning (WBL) is mandatory from Tier 2 onwards. T2 students complete a minimum of 80 hours with a host organisation, producing evidence of professional practice under dual academic and industry supervision. Higher tiers expand to full 4–12 week placements.

80hrs
Minimum at T2
6
Host Types
T2+
Mandatory From
2
Delivery Options
How It Works

Placement Structure

Every placement follows a four-stage structure designed to maximise learning outcomes while delivering genuine value to the host organisation.

1

Preparation & Agreement

Pre-placement

Learning Agreement signed by student, academic supervisor, and host. Objective setting, contextual briefing, and induction to host organisation.

2

Core Practice

80 hours minimum (T2)

Structured work tasks aligned to learning outcomes. Activity Log maintained throughout. Weekly reflective journal entries and regular supervisor check-ins.

3

Reflection & Presentation

Final week

Consolidation of learning evidence. WBL Presentation prepared and delivered to academic panel. Supervisor Sign-Off obtained.

4

Assessment

Post-placement

Pass/Fail assessment across four criteria: Professional Conduct, Application of Frameworks, Reflective Depth, and Skills Development.

Host Types

Where Students Are Placed

WBL placements span six key host types across the event tourism economy. Students are matched to hosts aligned with their programme specialisation and career interests.

DMO / Convention Bureau

Destination management organisations and convention bureaux managing event bidding, delegate attraction, destination positioning, and business events strategy.

Typical Placement Roles
  • Bid research analyst
  • Delegate attraction coordinator
  • Event impact assessor

Event Agency

Agencies and production companies delivering festivals, conferences, exhibitions, and cultural events across multiple markets.

Typical Placement Roles
  • Event operations coordinator
  • Programme development assistant
  • Client servicing intern

Tourism Board

National and regional tourism boards responsible for tourism policy, event permitting, visitor economy strategy, and event portfolio management.

Typical Placement Roles
  • Policy research assistant
  • Impact assessment analyst
  • Market intelligence assistant

Festival Organiser

Organisations producing recurring festivals, cultural celebrations, and large-scale public events requiring multi-stakeholder coordination.

Typical Placement Roles
  • Festival operations assistant
  • Sponsorship research analyst
  • Community engagement coordinator

Venue

Convention centres, arenas, exhibition halls, and purpose-built event venues with dedicated event sales and operations teams.

Typical Placement Roles
  • Venue sales coordinator
  • Event operations assistant
  • Revenue management intern

Sponsorship Agency

Specialist agencies managing sponsorship strategy, brand partnerships, rights valuation, and activation campaigns for event portfolios.

Typical Placement Roles
  • Sponsorship valuation analyst
  • Brand partnership coordinator
  • Activation campaign assistant
Flexibility

Delivery Options (T2)

T2 students complete 80 hours minimum. Two delivery patterns are available:

2-Week Block Placement

Intensive full-time immersion with a host organisation over two consecutive weeks. Full integration into team workflows, client interactions, and organisational culture. Ideal for students able to commit concentrated time.

Distributed Practice (8 hrs/week × 10 weeks)

Part-time engagement alongside academic study. Structured tasks aligned to learning outcomes with weekly check-ins. Suitable for students balancing work or where the host prefers ongoing engagement over a compressed block.

Required Documentation

WBL Evidence Portfolio

Students must produce and submit the following documentation throughout their WBL:

  • Learning Agreement (signed by student, academic supervisor, and host)
  • Activity Log (detailed record of tasks, hours, and professional interactions)
  • Supervisor Sign-Off (host supervisor confirms attendance and engagement)
  • Reflective Journal (weekly critical reflection on learning and development)
  • WBL Presentation (final presentation to academic panel summarising learning)
Assessment:WBL is assessed as Pass/Fail across four criteria: Professional Conduct, Application of Frameworks, Reflective Depth, and Skills Development. Students must demonstrate competence across all four criteria to pass.
Professional Conduct

Reliability, communication, initiative

Application of Frameworks

Using ISET models in practice

Reflective Depth

Critical self-assessment

Skills Development

Measurable growth evidence