Work-Based Learning
Work-Based Learning (WBL) is mandatory from Tier 2 onwards. T2 students complete a minimum of 80 hours with a host organisation, producing evidence of professional practice under dual academic and industry supervision. Higher tiers expand to full 4–12 week placements.
Placement Structure
Every placement follows a four-stage structure designed to maximise learning outcomes while delivering genuine value to the host organisation.
Preparation & Agreement
Pre-placementLearning Agreement signed by student, academic supervisor, and host. Objective setting, contextual briefing, and induction to host organisation.
Core Practice
80 hours minimum (T2)Structured work tasks aligned to learning outcomes. Activity Log maintained throughout. Weekly reflective journal entries and regular supervisor check-ins.
Reflection & Presentation
Final weekConsolidation of learning evidence. WBL Presentation prepared and delivered to academic panel. Supervisor Sign-Off obtained.
Assessment
Post-placementPass/Fail assessment across four criteria: Professional Conduct, Application of Frameworks, Reflective Depth, and Skills Development.
Where Students Are Placed
WBL placements span six key host types across the event tourism economy. Students are matched to hosts aligned with their programme specialisation and career interests.
DMO / Convention Bureau
Destination management organisations and convention bureaux managing event bidding, delegate attraction, destination positioning, and business events strategy.
Typical Placement Roles
- Bid research analyst
- Delegate attraction coordinator
- Event impact assessor
Event Agency
Agencies and production companies delivering festivals, conferences, exhibitions, and cultural events across multiple markets.
Typical Placement Roles
- Event operations coordinator
- Programme development assistant
- Client servicing intern
Tourism Board
National and regional tourism boards responsible for tourism policy, event permitting, visitor economy strategy, and event portfolio management.
Typical Placement Roles
- Policy research assistant
- Impact assessment analyst
- Market intelligence assistant
Festival Organiser
Organisations producing recurring festivals, cultural celebrations, and large-scale public events requiring multi-stakeholder coordination.
Typical Placement Roles
- Festival operations assistant
- Sponsorship research analyst
- Community engagement coordinator
Venue
Convention centres, arenas, exhibition halls, and purpose-built event venues with dedicated event sales and operations teams.
Typical Placement Roles
- Venue sales coordinator
- Event operations assistant
- Revenue management intern
Sponsorship Agency
Specialist agencies managing sponsorship strategy, brand partnerships, rights valuation, and activation campaigns for event portfolios.
Typical Placement Roles
- Sponsorship valuation analyst
- Brand partnership coordinator
- Activation campaign assistant
Delivery Options (T2)
T2 students complete 80 hours minimum. Two delivery patterns are available:
2-Week Block Placement
Intensive full-time immersion with a host organisation over two consecutive weeks. Full integration into team workflows, client interactions, and organisational culture. Ideal for students able to commit concentrated time.
Distributed Practice (8 hrs/week × 10 weeks)
Part-time engagement alongside academic study. Structured tasks aligned to learning outcomes with weekly check-ins. Suitable for students balancing work or where the host prefers ongoing engagement over a compressed block.
WBL Evidence Portfolio
Students must produce and submit the following documentation throughout their WBL:
- • Learning Agreement (signed by student, academic supervisor, and host)
- • Activity Log (detailed record of tasks, hours, and professional interactions)
- • Supervisor Sign-Off (host supervisor confirms attendance and engagement)
- • Reflective Journal (weekly critical reflection on learning and development)
- • WBL Presentation (final presentation to academic panel summarising learning)
Professional Conduct
Reliability, communication, initiative
Application of Frameworks
Using ISET models in practice
Reflective Depth
Critical self-assessment
Skills Development
Measurable growth evidence
