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News & Announcements

Latest from ISET

Partnership announcements, programme launches, research publications, and updates from the ISET network.

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Announcement

ISET Established: The World's First Dedicated Event Tourism Education Institution

The International School of Event Tourism (ISET) has been formally established as a curriculum design and intelligence institution, with first cohort enrolments through partner universities planned for January 2027. Powered by EventZR Intelligence and its 25 years of industry data, ISET will empower universities worldwide to deliver intelligence-led programmes for the $2.5 trillion event tourism sector.

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Recent Updates

All News

Partnerships

First Partner University Conversations Underway

ISET has commenced formal partnership discussions with universities across multiple continents. Early conversations focus on Masters-level (T6) programme delivery for the January 2027 intake.

Curriculum

Academic Ladder Framework Published

The complete 9-tier Academic Ladder (T0-T8) has been published, defining the progression pathway from career discovery workshops through to executive education programmes.

Intelligence

Seven Scoring Systems Now Operational

All seven proprietary scoring systems (ERS, EVS, EBS, ECS, EAS, GETI, EPI) are now fully operational across 228 markets, providing the intelligence backbone for ISET programme delivery.

Pedagogy

Competency Framework: Six Domains Defined

ISET has published its six-domain competency framework (SL, EC, EP, DA, SU, EI) that structures all programme assessments across every tier.

Heritage

Catherine Pearson Dedication Announced

ISET is formally dedicated to the memory of Catherine Pearson (1960-2007), former Head of School for Events at Leeds Metropolitan University and a pioneer of dedicated event education.

Technology

AI Platform Integration Complete

The EventZR Intelligence AI platform, including ensemble AI (ZAR) and natural language querying, is now fully integrated into ISET teaching resource frameworks.

Milestones

Key Milestones

Sep 2026ISET formally established as a curriculum design and intelligence institution
Q4 2026GETI Global Event Tourism Summit & Awards — flagship industry event
Jan 2027First cohort enrolments through partner universities commence
Recognition

Industry Recognition

As a newly established institution, ISET’s recognition is building through the credibility of its parent organisation (EventZR Intelligence), its founding research outputs, and the calibre of early partnership conversations.

Research Authority

Seven proprietary scoring systems producing primary research across 228 markets. No comparable intelligence output exists in event tourism education.

Technology Innovation

Enterprise-grade AI platform powering intelligence-led curriculum design and student-facing tools unmatched in higher education.

Industry Endorsement

Active engagement with destinations, event organisations, and industry bodies who recognise the gap ISET addresses.

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