01
Zero Curriculum Development Cost
ISET provides complete, accreditation-ready curriculum spanning 9 tiers. Your faculty focus on delivery, not design. We absorb all R&D investment.
How We Work:ISET designs curriculum and provides intelligence infrastructure. Partner universities deliver programmes and award degrees. Learn more
The Case for Event Tourism Education
Why Partner With ISET
A $2.5 trillion industry with zero dedicated postgraduate programmes. Your institution can be the first in your market to serve it.
The Market
A $2.5 Trillion Opportunity With Zero Competition
$2.5T
Global event tourism economy — growing 8–12% annually
0
Dedicated postgraduate programmes exist globally for event tourism intelligence
228
National markets scored and profiled — demand is universal, not regional
Existing programmes treat events as a sub-module of hospitality or tourism management. None address the strategic, intelligence-led dimension: how destinations attract events, how brands activate through events, how artists and venues monetise the experience economy. This is the gap ISET exists to close — and it is a gap your institution can own in your market.
Risk Mitigation
Start Small. Scale on Evidence.
We understand that launching a new programme carries institutional risk. ISET's partnership model is designed to minimise that risk at every stage:
- Begin with a single tier or micro-credential — no obligation to deliver the full ladder
- No minimum cohort sizes — the model works from small numbers upward
- Curriculum is ready — your faculty invest time in delivery, not design
- Technology is provided — no capital expenditure on platforms or data
- Evidence-based expansion — scale only when demand and outcomes support it
8 Partner Benefits
What ISET Provides
02
International Differentiation
Become the leading event tourism education provider in your market. No other institution offers dedicated, intelligence-led event tourism programmes.
03
AI Platform Included
Every programme includes access to EventZR Intelligence — 90,000+ events, 228 scored markets, 7 proprietary scoring systems. Students work with real data from day one.
04
Industry Connections
ISET connects your graduates to a global network of event tourism professionals, destinations, and organisations. Placement support built into every programme.
05
Financially Sustainable
Our licensing model is designed so that even small cohorts are financially viable. You do not need hundreds of students to make this work.
06
No Volume Minimums
Start with a single cohort. Scale when the evidence supports it. There is no pressure to hit enrolment targets that do not match your market reality.
07
Price Sovereignty
You set your own tuition fees. You keep your own margins. ISET does not dictate pricing — we believe local markets require local pricing.
08
Co-Branding
Programmes carry your institutional brand alongside the ISET quality mark. Students graduate from your university with an internationally recognised specialism.
Your Investment
What You Don't Need to Build
ISET Provides
- Complete curriculum (learning outcomes, assessments, reading lists)
- AI intelligence platform (data, scoring, analytics)
- Quality assurance framework and external benchmarking
- Industry guest speakers and placement network
- Ongoing curriculum updates and sector intelligence
- Marketing support and international visibility
You Provide
- Academic staff to deliver and assess programmes
- Institutional accreditation and degree-awarding authority
- Student recruitment and admissions processes
- Learning management system and physical facilities
- Student support services
- Local regulatory compliance and quality assurance reporting
Positioning
Your Competitive Advantage
The first institution to offer dedicated event tourism intelligence programmes in any market captures a significant reputational advantage. This is not a crowded space — it is an empty one. Early movers become the reference point for their country or region.
With ISET, you do not need to build from scratch. You inherit 25 years of industry intelligence, a validated curriculum framework, and a technology platform that would cost millions to replicate independently. The question is not whether this market will be served — it is which institution will serve it first.
Ideal Partners
Who Partners With ISET
Research Universities
For institutions seeking to expand their tourism or business faculty with a high-demand, data-rich specialism that attracts postgraduate research funding.
Teaching-Focused Universities
For institutions whose strength is student experience and employability — event tourism offers outstanding graduate outcomes in a growing sector.
Polytechnics & Applied Sciences
For institutions that value practical, industry-connected education. Every ISET programme includes a Portfolio of Production — applied, real-world outputs.
Business Schools
For schools seeking a distinctive postgraduate offering in the experience economy. Event tourism sits at the intersection of strategy, marketing, economics, and operations.
Common Questions
Frequently Asked Questions
Does ISET compete with our existing tourism or events programmes?
No. ISET provides a specialism that does not currently exist in the market — intelligence-led event tourism. It complements existing hospitality, tourism, or event management programmes by offering a strategic, data-driven layer above operational training.
Who awards the degrees?
You do. Your institution awards all degrees, diplomas, and certificates. ISET provides curriculum and intelligence infrastructure. Academic governance remains 100% with the partner university.
What if our country has specific accreditation requirements?
ISET curriculum is designed to map against major frameworks (EQF, QAA, AQF, NZQF, SAQA). We work with your academic team during localisation to ensure full compliance with your national quality assurance body.
How long does it take from first conversation to first cohort?
Typically 6 to 9 months. This includes exploration, alignment, localisation, and validation. Institutions with existing accreditation pathways can move faster.
What is the financial commitment?
ISET operates on a sustainable licensing model. There are no large upfront fees, no capital expenditure requirements, and no minimum enrolment guarantees. The model is designed to be viable from the first cohort.
Can we start with just one programme tier?
Absolutely. Most partners begin with a single tier (often T5 PG Diploma or T6 Masters) and expand based on demand. You are never obligated to deliver the full ladder.
What technology do we need to provide?
Standard institutional infrastructure — an LMS, video conferencing, and internet access. The AI platform and intelligence tools are hosted and maintained by ISET. No additional technology investment is required.
Is there exclusivity within a geographic region?
ISET does not impose blanket exclusivity. However, we are thoughtful about market saturation and will not flood a single market with competing partners. We discuss regional strategy openly during the exploration phase.
Ready to Explore?
There is no commitment in starting a conversation. We begin with a simple question: could your institution become the leading provider of event tourism education in your market?