T3
Undergraduate Degree
The world's first dedicated undergraduate degree in event tourism. Three years of intelligence-led education, an industry placement, and a capstone project — delivered and awarded by your partner university.
Key Facts
| Tier | T3 Undergraduate Degree |
| Qualification | BA (Hons) or BSc (Hons) in Event Tourism (awarded by partner university) |
| EQF Level | 6 |
| ECTS Credits | 180–240 (varies by partner university system) |
| Duration | 3 years full-time (4 years with sandwich placement) |
| Delivery Mode | Full-time on campus / Blended (partner university determines mode) |
| Prerequisites | Standard university entry requirements (country-specific) |
| Start Date | January 2027 |
Programme Structure
Year 1: Foundations & Context
- Event Tourism Ecosystem & Industry Structure
- Introduction to Event Intelligence & Data Literacy
- Global Tourism & Destination Geography
- Event Operations & Logistics Fundamentals
- Professional Communication & Academic Skills
- Cultural Intelligence & Global Perspectives
Year 2: Application & Specialisation
- Event Portfolio Analysis & Strategy
- Sponsorship & Commercial Intelligence
- Destination Marketing & Place Branding
- Financial Management for Events
- Research Methods & Evidence-Based Practice
- Industry Placement (semester-long)
Year 3: Leadership & Capstone
- Strategic Event Tourism Advisory
- AI & Technology in Event Intelligence
- Governance, Policy & Sustainability
- Entrepreneurship in Event Tourism
- Dissertation / Capstone Project
- Optional: Global Residency Module
Learning Outcomes
- Analyse and evaluate event tourism markets using intelligence frameworks
- Design event portfolio strategies for destinations and organisations
- Apply research methods to produce evidence-based recommendations
- Demonstrate professional competency through a year-long industry placement
- Complete a dissertation contributing original insight to the field
- Progress seamlessly into T4 (Micro-Credentials), T5 (PG Diploma), or T6 (Masters)
How to Apply
Apply directly to your chosen ISET partner university. Entry requirements and fees are set by the delivering institution. T1 and T2 credits may be recognised for advanced standing — check with your chosen university.
Begin Your Undergraduate Journey
Register your interest and we will connect you with partner universities offering the BA/BSc in Event Tourism.