Foundation Award in Event Tourism

Master the fundamentals of event tourism in six intensive weeks (200 total learning hours). Build a foundation in destination strategy, visitor psychology, and AI-powered research, observe a real LIVE event, and graduate with the ISET Foundation Award, a digital badge, and direct entry to T2.

Key Facts

Tier	T1 Foundation Award
EQF Level	4
ECTS Credits	7.5 (ECTS-equivalent; subject to partner validation)
UK CATS	20 (UK CATS-equivalent; subject to partner validation)
Duration	6 Weeks Intensive (200 total learning hours, ~30 hrs/week)
Delivery Mode	100% Online — 2× 90-min LIVE sessions/week + 3-hr Saturday Masterclass + guided & self-directed study
Run By	ISET directly — awarded and conferred by ISET, not a university-validated qualification
Prerequisites	Open access, English CEFR B2, age 17+
Pricing	Tiered access — contact ISET for current rates
Assessment	100% portfolio-based & applied (no exams) — quizzes, written pieces, and a team event-concept pitch
Award	ISET Foundation Award in Event Tourism + Digital Badge + ISET Transcript
Accreditation Target	CPD Certification Service (UK) — Open Badges (IMS Global 2.0) compliant now
Pedagogy	7 ISET Pillars — Case-Study-Led (40%), AI Integration (30%), Team Activities (45%)
Start Date	January 2027

Modules

Week 1: What Is Event Tourism?

Discovery, definitions, and awareness of the global event tourism ecosystem.

Week 2: The 15 Types of Events

Classification, taxonomy, and portfolio thinking across the ISET 15-category system.

Week 3: Why People Travel & Careers

Visitor motivation theory and the 9 career pathways in event tourism.

Week 4: How Destinations Use Events

Destination strategy, the GETI framework, and economic impact.

Week 5: Design Your Own Event

Event concept creation and production, building toward your Mini-Event Concept.

Week 6: Present & Launch

Pitching your event concept, portfolio assembly, and career direction planning.

Learning Outcomes

Define event tourism and its relationship to the wider tourism, leisure, and experience economies, using established frameworks (Leiper, Getz, Pine & Gilmore)
Classify events using the ISET 15-category taxonomy and explain visitor motivations for each type
Describe the 9 career pathways in event tourism and articulate your own preliminary career direction
Use AI-powered tools (ZAR AI, the EventZR platform) to research events, explore destinations, and interpret data dashboards
Apply event-planning principles to design a credible mini-event concept within real budget, audience, and location constraints
Observe a LIVE event using ISET's 4-Layer Observer Framework and produce a structured observation report
Produce a professional Career Discovery Portfolio documenting your learning, reflections, and practical outputs

How to Apply

The Foundation Award is delivered and conferred by ISET directly — it is not a university-validated qualification, though its 7.5 ECTS-equivalent workload is designed for recognition through individual partner Recognition-of-Prior-Learning (RPL) agreements. Register your interest below and we will confirm your next intake.